As you can see below there is a brief description of Chicago. The key is to make this easy to digest and to focus on the city itself. 

About

Chicago, aka The Windy City, is a city of revival and change. Nearly 150 years ago the city was decimated by the Great Fire of 1871. Like a phoenix, the city rose from the ashes and was rebuilt greater than it was before. Just 20 years later, Chicago was host to the 1893 World's Fair, earning the nickname the White City, due to the extensive use of white stucco in the new construction and the extensive use of street lights. Just as it always has been Chicago, today, is one of the great melting pots in America. A city where many different cultures and people come together in a vibrant and completely unique mix.

After the description I am working on a few ways to organize this but there will be 1 general article about the city. That is already partially written and is just to highlight what is there. After that I want to make a guide more catered to various demographics. For example: 10 sites in Chicago that are great for Student groups. Whats new in Chicago: 10 sites that have majorly updated their offerings for 2016. Making those themed guides are secondary to making the highlights guide. I want to make a highlights guide for all of the general destinations and then start writing articles about them. Moral of the story is that combined with all of the various places we tour, there will be no shortage of writing in the months and years to come. The goal is to position us as an industry thought leader. I want customers to look at us as though we are the experts.

Articles about Chicago

Below the guides I will be sharing SOME sample itineraries. The idea in the past has been that we should not share anything online, because then we are giving it away to all of our competition and for our customers to do it themselves. Then why is all of our competitors plastering their itineraries all over their sites. Its because our customers do not want to do it themselves but they want to shop on their own. So we need to make what we offer available. No one will want to buy our product if we keep it locked away and hidden away from them. That being said I will not be giving away all of our secrets.